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The basketball legend gets heat off the court for his new soda
The Center for Science in the Public Interest believes Shaq’s endorsement with Arizona Beverages contrasts with his previous statements and support of the struggle with diabetes and obesity.
Former basketball superstar Shaquille O’Neal is receiving backlash for his new soda line. At 90 calories per serving, the three-serving cans of Soda Shaq Cream Soda contain 270 calories, and 72 grams of sugar. That is 17 teaspoons of cane sugar in a single can. An athlete supporting a drink that could potentially lead to health problems? Does something seem off here?
The Center for Science in the Public Interest thinks so. The group is not letting O’Neal slide with this beverage; they are finding Shaq’s endorsement with Arizona Beverages to contrast with his previous statements and support of the struggle with diabetes and obesity. Executive director of the group Michael F. Jacobson is classifying Shaq’s new deal as “shameful hypocrisy.”
Just like other celebrities, Shaquille O’Neal can use his face, name, and reputation to promote products; but just like other celebrities, they face the risk of criticism if others find fault in the method or ethics behind the endorsement. Beyoncé is another example of a celebrity going under fire for a soda promotion; her recent Pepsi ad faced similar reactions from health and fitness groups.
- 1 cup all-purpose flour, (spooned and leveled)
- 2 tablespoons sugar
- 2 teaspoons baking powder
- 1/2 teaspoon salt
- 1 cup milk
- 2 tablespoons unsalted butter, melted, or vegetable oil
- 1 large egg
- 1 tablespoon vegetable oil
- Assorted toppings, such as butter, maple syrup, confectioners' sugar, honey, jams, preserves, sweetened whipped cream, or chocolate syrup
Preheat oven to 200 degrees have a baking sheet or heatproof platter ready to keep cooked pancakes warm in the oven. In a small bowl, whisk together flour, sugar, baking powder, and salt set aside.
In a medium bowl, whisk together milk, butter (or oil), and egg. Add dry ingredients to milk mixture whisk until just moistened (do not overmix a few small lumps are fine).
Heat a large skillet (nonstick or cast-iron) or griddle over medium. Fold a sheet of paper towel in half, and moisten with oil carefully rub skillet with oiled paper towel.
For each pancake, spoon 2 to 3 tablespoons of batter onto skillet, using the back of the spoon to spread batter into a round (you should be able to fit 2 to 3 in a large skillet).
Cook until surface of pancakes have some bubbles and a few have burst, 1 to 2 minutes. Flip carefully with a thin spatula, and cook until browned on the underside, 1 to 2 minutes more. Transfer to a baking sheet or platter cover loosely with aluminum foil, and keep warm in oven. Continue with more oil and remaining batter. (You'll have 12 to 15 pancakes.) Serve warm, with desired toppings.
BUTTERMILK: In step 1, add 1/2 teaspoon baking soda to dry mixture. In step 2, replace the milk with low-fat buttermilk.
YOGURT: In step 1, add 1/2 teaspoon baking soda to dry mixture. In step 2, replace the milk with 2/3 cup plain low-fat yogurt and 1/3 cup milk.
WHOLE-GRAIN WITH YOGURT: In step 1, replace the all-purpose flour with 1/2 cup whole-wheat flour, 1/4 cup each cornmeal and wheat germ, and 1/2 teaspoon baking soda. In step 2, replace the milk with 2/3 cup plain low-fat yogurt and 1/3 cup milk.
Let’s Move: But Not With Shaq and Beyonce
There is no denying the First Lady’s Let’s Move! campaign is an historic effort to improve the health of America’s youth with unprecedented collaborations between families, schools, food companies and legislators. But while the message is admirable, the messengers are causing some to take a critical look at the program’s strategies.
One reason for the Let’s Move campaign’s success since 2010 has to do with the fact that its primary spokesperson and cheerleader was none other than First Lady Michelle Obama. Appreciating that even a healthy lifestyle message needs brand recognition, Obama has since brought on some of the country’s biggest celebrities and athletes to support the cause and motivate children to exercise more.
But what happens when these high-profile stars have junk food gigs on the side?
Take Beyoncé, who created the memorable “Move Your Body” music video for the campaign–a child-friendly take on her hit “Get My Bodied,” complete with dancing school children in a lunchroom. At the end of the video, the superstar takes a big bite out of an apple.
Two years later, she’s drinking a Pepsi on the big screen, after signing a reportedly $50 million promotional deal with the beverage company (Beyoncé’s representatives did not respond to requests for an interview). Recently, retired NBA center Shaquille O’Neal joined the First Lady at an elementary school in D.C. where he helped lead kids through aerobic exercises. Although Shaq was officially at the event as a Reebok representative, he was criticized as being hypocritical since he recently launched his line of Soda Shaq Cream Soda drinks, created in collaboration with AriZona Beverages.
The sodas come in a variety of flavors, and each 23.5 oz can contains 270 calories and 72 grams (or 17 teaspoons) of sugar. That makes the drinks completely at odds with the campaign’s main message — which is to encourage physical activity and healthier diets that push for drinking more water and low-fat milk instead. NFL star Eli Manning has also participated in a Let’s Move! event, and has promoted Double Stuff Oreos and Dunkin Donuts. Soccer great David Beckham made a Let’s Move appearance and starred in Burger King advertisements.
“It’s unfortunate, the high number of high-profile entertainers that have supported the campaign do commercials promoting fast food,” says Michael Jacobson, Executive Director of the Center for Science in the Public Interest, which has called out Let’s Move! on its celebrity guests multiple times. “The message is completely inconsistent with Let’s Move!. Presumably, some percentage of the population notices that inconsistency and thinks less of the Let’s Move! campaign and the celebrity. Kids are especially influenced by celebrities. They think if they consume their product, a little of that glamour or athletic prowess will rub off on them.”
Sam Kass, the Executive Director of Let’s Move! says the campaign obviously benefits from getting well-known figures to back its message, and it seeks high-profile people precisely for their ability to create attention when they talk about healthy living. “Having celebrities and athletes of great presence really helps us get the message out. They’re cultural icons who have real powerful voices in our communities and particularly for young people—they really respond to messages and their leadership,” says Kass. “We certainly want to harness the power of these voices to help create a healthier country. That is really an important component of what we are doing.”
But research has shown that kids make emotional and lasting connections to brands through messaging. So what kind of tension does it create for a child to see Shaq breaking a sweat for better health, then seeing his face on a colorful soda can in a 7/11? In addressing the conflict, O’Neal said to the Associated Press, “As parents, everything that we do for our children should be done in moderation. I don’t drink my soda every day.” A good point, but that message of moderation doesn’t appear on any of his soda signage in the stores (Due to a death in O’Neal’s family, O’Neal’s representative said they were unable to respond to a request for comment).
“One reason any campaign wants a popular celebrity spokesperson is because kids are attracted to them no matter what they are doing. Kids look up to them, and they want to be like them. We can’t expect kids to turn off that admiration when the same person is selling sugar. At best, kids might be confused. At worst, they’ll think the messages about soda are the same as the messages about water, and those two beverages aren’t the same,” says Andrew Cheyne, a researcher at the Berkeley Media Studies Group, who has studied how advertisements target kids and how they respond.
Supporters of Let’s Move! have applauded Michelle Obama for bringing multiple industry players to the table–even convincing the beverage industry to pull its high-calorie products from school vending machines. Since the initiative began, some of the largest food manufacturers in the U.S. have pledged to cut 1.5 trillion calories from their products by 2015, and the American Beverage Association fulfilled its commitment to put calorie labels on the front of their products. But letting stars with junk food deals promote the campaign in front of kids seems to undo some of this positive progress, if not invalidate it altogether.
Let’s Move! does not have official spokespeople, but critics say each celebrity affiliated with the campaign should be a role model for the messages it promotes — especially since the target audience is young children. “Ideally the First Lady and Let’s Move! would adopt a policy of using celebrities to get out the message, but ensuring they don’t have the achilles heel of junk food promotion,” says Jacobson.
The campaign clearly doesn’t have control over the choices celebrities make in their outside commitments, although some stars (including Beyoncé) haven’t been featured in more recent promotions.
Jacobson says his staff received a call from Let’s Move! officials informing them that the initiative is aware of the situation, but provided no firm indication that anything would change.
Kass says the campaign is working with industry representatives and celebrities to promote and market healthier products — such as the recently launched Drink-Up initiative to push Americans to drink more water. “We hope that both companies and athletes and celebrities will put their marketing resources and voices behind the healthier products,” says Kass.
The more consistent and unified a celebrity’s behavior is, the stronger that celebrity becomes as a role model, especially to young children. Even if Let’s Move! does not have any official spokespeople, it does have celebrity endorsers, and when those endorsements come along with the baggage of fast food or soda sponsorships, good intentions — and healthy messages — can get muddied.
Shaq's Family Challenge
Do you think you and your entire family have what it takes to play on a team with an NBA champion? We're not talking about basketball - we're talking about healthier lives. Shaq is the host of the ABC hit Shaq's Big Challenge, where a group of six kids are ready to start making the important changes necessary to lose weight and learn the skills needed to live healthy for a lifetime.
Shaq's Challenge is also available online, so you can play along at home and get your entire family motivated by this beloved basketball star. With the obesity trend amongst America's youth continuing to grow to epidemic rates, there's never been a better time, or coach, to get you and your kids started.
There are just four simple promises you have to make before beginning the challenge. There is even a certificate you can print and sign before you start.
- Fast food limited to one time per week
- 30 minutes of physical activity daily
- Set goals and exercise
- Keep a food log for the initial two weeks
When you sign up, you'll immediately have access to all of the tools, expert advise, dietary plans and more at the Shaq's Family Challenge site. This program includes more than 200 recipes that even your kids will love, activities to keep your family moving each day, advice for maintaining your kids' interest- there are even words of encouragement from the big guy.
Do You Know the Best Diets of 2021?
- Family-oriented, works for kids and adults
- Promotes healthy kids
- Provides sensible and reasonable food and dining tips
- Very affordable
- Encourages exercise
- Endorsed by Shaquille O'Neal
- Manage a food log
Shaq and the Big Challenge team of experts have created a complete guide to make it easy for you to overcome many of the food and dining barriers you might experience with your kids. Some of these include:
- Making fast food healthier - when you have to eat it
- Sugary snacks pack on pounds - learn which to avoid and which can be OK
- Make smarter choices when choosing beverages - soda, punches, tea and coffee aren't doing you any favors
- Healthier alternatives to typical lunch box favorites and cafeteria menus
As part of your promise when joining Shaq's Family Challenge- you have to work in no less than 30 minutes of physical activity each day. It's really not that tough when you think about it. If the neighborhood ball park is a few blocks away- walk it instead of driving. Thirty minutes in the pool will go by so quickly and be quite refreshing. Throw the family on bicycles and enjoy a relaxing evening ride. Encourage the kids to take the stairs at school, instead of the elevator. Or, let them ride their bikes to school instead of having you drop them off. Your endurance will quickly build and you'll soon be excited about your half-hour of exercise.
Frightening research exists on the obesity rate amongst U.S. children and teens. The U.S. Centers for Disease Control states one-third of the kids in America are already overweight or on their way, and many industrialized countries around the globe are facing the same epidemic. Shaq's Big Challenge is a program that is so necessary- it couples a basketball hero and role model with a fun, healthy and smart approach to keeping kids eating right and staying active.
Fast food dinners and hours of video games have replaced wholesome home-cooked meals and evenings racing up and down the backyard. Shaq's Big Challenge will not only spell-out an effective healthy living plan for your kids- but it's something the entire family can get involved with.
Shak's Challenge, Shaquille O'Neil, Shaqu's Challenge, Shaq's Chalenge
How Does Shaq's Family Challenge Compare?
- Product Name
- User Rating
- Easy to follow
- Cheap Price
- Fast Results
- 18 Shake Diet
- High Protein Diet
- Dukan Diet
- Paleo Diet
- Plexus Slim
- Shaq's Family Challenge
UCSF scientists decry beverage industry's preemption of soda taxes
2 of 3 FILE - This Sept. 21, 2016 file photo shows soft drink and soda bottles displayed in a refrigerator at El Ahorro market in San Francisco. The California Legislature is expected to vote to prohibit local governments from creating new taxes on soda on Thursday, June 28, 2018. In exchange, the beverage industry has agreed to drop a ballot measure that would have made it much harder for cities and counties to raise taxes. (AP Photo/Jeff Chiu, File) Jeff Chiu/Associated Press Show More Show Less
3 of 3 Pedestrians walk past an advertisement for soda outside of a fast food restaurant on Eddy Street in San Francisco, Calif. on Wednesday, Nov. 2, 2016. Supporters and opponents have spent $30 million on Prop. V, the proposed one cent per ounce tax on sugary drinks, more than 23 other local ballot measures combined. Paul Chinn/The Chronicle Show More Show Less
Doctors at UCSF have taken aim at the sugar-sweetened beverage industry, warning that a political tactic it has employed in California and three other states could have a devastating impact on public health.
The country&rsquos first voter-approved soda tax was passed in Berkeley in 2014. Yet California is also one of four states that has since banned cities and localities from imposing new taxes on sugary beverages, because of pressure from the soda industry.
A longtime opponent of soda taxes, the sugar-sweetened beverage industry has recently deployed a legislative tactic borrowed from the tobacco industry called preemption, in which it has convinced states to limit the ability of cities or counties to pass soda taxes.
&ldquoThis is a strategy that&rsquos being used more and more by industries that make products that harm human health, whether it&rsquos firearms or tobacco,&rdquo says Laura Schmidt, a professor of health policy in the UCSF School of Medicine. Schmidt and two UCSF colleagues wrote an opinion piece published in the Journal of the American Medical Association that warned of the impact. &ldquoIt&rsquos not only manipulative and bad for public health, but it&rsquos also antidemocratic.&rdquo
Here&rsquos how soda tax preemption happened in California: The American Beverage Association spent $7 million to gather signatures for an initiative on the November 2018 ballot that would have required a two-thirds majority for approval of new state and local taxes &mdash soda taxes or otherwise &mdash which legislators said would have had a crippling effect on local governments&rsquo ability to raise money for schools and public services. The American Beverage Association offered to remove the initiative from the ballot if then-Gov. Jerry Brown agreed to sign into law AB1838, which would preemptively ban new or increased taxes on food or nonalcoholic beverages for 13 years.
In June, state legislators and Brown agreed to what Assemblyman Marc Levine, D-San Rafael, called a &ldquoshakedown by the soda industry&rdquo and passed the law.
However, the American Beverage Association counters that many voters are against soda taxes.
&ldquoPublic polling has consistently shown that California residents are strongly opposed to any additional tax burden, especially those that disproportionately harm working families and small businesses,&rdquo says William M. Dermody Jr. of the American Beverage Association.
Dermody pointed to a poll that found 71 percent of California voters approved of a &ldquoCalifornia Senate bill that prohibits any new or increased local taxes on groceries, including beverages.&rdquo The poll did not specify if the voters approved of sugary beverage taxes, which do not tax other groceries.
Richmond, Marin County, Stockton and Santa Cruz were among the California cities and counties that have considered sugary beverage taxes but cannot enact them because of the preemptive ban. The four California cities with existing soda taxes &mdash Berkeley, Albany, San Francisco and Oakland &mdash aren&rsquot impacted.
NYC Health Commissioner on soda ban: "We are just making healthy choices easier"
New York City Mayor Michael Bloomberg, right, speaks while New York City Health Commissioner Thomas Farley looks on at a news conference in New York, Thursday, Sept. 13, 2012. AP
(CBS News) New York City Health Commissioner Thomas Farley remembers when he was growing up in the 1960's a 6.5-ounce bottle of soda was the norm. Today, the standard is a 20-ounce bottle.
While people haven't fundamentally changed, Farley said, their environment has. Calling U.S. obesity a "crisis," Farley made the case for government intervention in a new editorial published online Tuesday Sept. 18 in the Journal of the American Medical Association.
Last Thursday, the city where Farley has been commissioner since 2009 became the first in the country to limit the size of sugary drinks sold at food establishments that fall under the health department's regulation, including restaurants, fast-food chains, theaters, delis and office cafeterias.
While the measure's approval has raised the ire of some New Yorkers charging the government with overstepping its bounds, Farley defended the measure at a Tuesday press conference in New York City.
He said many people want the government to do nothing, but he called that impossible because government is already heavily involved with the food industry, such as through agricultural subsidies and food stamp programs. He argued that if the government were to do nothing and try to let the obesity epidemic work itself out, the problem likely would get worse.
While the government can work with some companies that voluntarily want to make products healthier - he cites the companies working with the National Salt Reduction Initiative - that too has its limits, he said.
"Publically traded companies cannot make decisions that will fundamentally reduce their profits," Farley said.
Then comes regulation - but Farley cited the difficulty of regulating one product - sugary drinks - when there are thousands that may contribute to obesity. He says a combination of these factors, working with companies voluntarily, educating consumers through ad campaigns and regulation, such as the soda measure and requirements for calorie counts on menus, may overall be an effective approach to fight obesity.
Farley cited his city as a leader in such interventions. Besides the new soda policy, New York City under Mayor Michael Bloomberg was the first to ban smoking in bars and artificial trans fats in foods. He also cited two polices that were ultimately rejected: First proposing a one-cent-per-ounce tax on soda that ultimately didn't pass in the state legislature and a ban on purchasing sugary drinks with food stamps which the U.S. Department of Agriculture shot down in 2011.
Farley said his department still thought both the tax and food stamp measures were good ideas, and added that nobody has asked him to add back trans fats or secondhand smoke at restaurants.
The commissioner also criticized how the soda measure is seen as a restriction on choices, "We see this as an increase in choice options in healthier sizes," he said, citing the difficulty of finding drinks smaller than 32 ounces at movie theaters or 8-ounce drinks at many eateries.
Said Farley, "We are just making healthy choices easier."
He ultimately compared the regulations to safety glass in cars and laws to make sure foods are stored at proper temperatures. "None of those health problems killed nearly as many people as obesity."
Farley said the city has planned studies to track the effectiveness of the sugary drink limits once the ban goes into effect March, 2013.
"It's not surprising that New York City Health Commissioner Farley is trying to justify an arbitrary ban on sweetened beverages larger than 16 ounces," the American Beverage Association said in an emailed statement that criticized the commissioner's commentary. "Government overreach as audacious as last week's rubber stamp by the Board of Health requires throwing every imaginable argument at the wall to see what sticks."
Eight minutes with Shaq, new Papa John’s board member, franchise owner, ambassador: ‘I’m a triple threat’
Atlanta resident Shaquille O'Neal is ubiquitous.
And today, Papa John's announced he will be on the pizza company's board of directors. Plus, Shaq has also taken a 30 percent stake in nine Papa John's Pizza franchises in metro Atlanta. (Yes, that includes the one near me!)
Papa John's has been embroiled in controversy the past couple of years that may have contributed to slipping sales the past five quarters. Founder John Schnatter in 2017 criticized players for kneeling during the National Anthem. Then last year, Papa John's cut ties with the NFL and Schnatter said the N-word during a conference call. He is no longer with the company.
The company is clearly trying to endear itself to its black customers by making Shaq a board member, franchise owner and ambassador. He would be the first black board member for the company.
Here are some highlights from our eight-minute conversation:
How Shaq joined Papa John's: "This is the first time I've ever been on a board. I had contacted Papa John's for some franchise opportunities. They were going through some troubles last year. I talked with the new chairman Jeff Smith and the new CEO Steve Ritchie. They talked about diversifying their leadership. They wanted some new blood. I'm one of six new members on the board."
Shaq's pitch: "So let's make me a triple threat. I want to be on the board, invest in some stores. I want to be an ambassador for the brand. People have to understand we have a new hierarchy at Papa John's. They relayed the message to me. I want to help cultivate a culture where everybody is loved and respected. That's what it's all about. We don't have to get into all this nonsense."
Why? "Pizza is fun. Everybody loves pizza. And pizza loves everybody. Pizza is about serving everybody. Papa John's has always stood for high-quality pizza. When all this went down, it fell on the 800 franchises. They did nothing wrong. They're regular people like me. I'm doing this to help create new energy for them because I'm part of the team. Yesterday, there were 800 franchise owners. Today there are 801."
How's his Krispy Kreme franchise going: "It's No. 1 in the country." [Not sure what that means and an email to the Krispy Kreme media folks has not been returned.]
How does he manage to do so much? "I'm sitting in a building in New York city looking at a skyscraper. No way one person could build it. It takes a big team. I have a guy who manages my stores. I know how to delegate wisely. Being a leader, if someone makes a mistake, we talk to him, work on it in 15-20 minutes. It's how I do things."
His 200th podcast live at the Sports & Social Atlanta at the Battery March 27 (buy tickets here): "Killer Mike will be there. Have all your friends come on by and laugh at us for an hour and a half."
His third Shaq Fun House in Miami March 29 (tickets here): "People want to come out to see great music and have a fun time, this is it. And I'll be DJing some of it. They say I'm the Michael Jordan of DJ's. At least someone wrote that."
Beyonce Lemon Detox Diet Recipe
The lemon detox diet that Beyonce Knowles used to lose 20 pounds over the course of 14 days was none other than one of the oldest and most popular cleansing regimens around – The Master Cleanse. The Master Cleanse, also known as the Lemonade Detox Diet, is a modified juice fast recipe created by Stanley Burroughs in the 1940’s. Yeah, its that old! It gained more popularity later in the 1970’s with his books The Master Cleanser and Healing For the Age of Enlightenment. The Master Cleanse has gained more and more popularity as a weight loss diet. Nutritionists have criticized and knocked it for it’s lack of nutrients as a proper diet. We must remember that this is not a permanent diet and it’s main goal is not weight loss. It is in fact a FAST. A juice fast. It’s purpose is to detoxify the body. Weight loss will naturally follow from both restricted caloric intake as well as from the detoxification process itself but the detoxification and elimination of built up toxins in our body is what this cleanse or detox diet is all about. The lemon detox diet is not only about losing weight but reestablishing vigorous health, positive outlook and to get us back on the road of healthy eating / living. This process detoxifies so well it can effectively eliminate addictions.
Beyonce Lemon Detox Diet Recipe
- 10 oz Purified Water
- 2 Tablespoons Fresh Squeezed Lemon Juice (From organic lemons if possible)
- 2 Tablespoons 100% Dark Maple Syrup (USDA organic if possible, grade A or B)
- 1/10 Teaspoon Cayenne Pepper (Organic if possible)
A pre-made kit (as pictured above) can be very convenient and eliminate a lot of guess work, as well as time searching through stores. All you need is to buy the lemons.
Mix all ingredients and you will have a light brown liquid solution with red flakes, the Goldschläger of health tonics. And that is what Beyonce used to detox and lose weight with. The so-called “Beyonce Lemon Detox Diet” everyone is scouring the internet for. That’s it! Drink 6 to 12 glasses of this concoction every day for 10 days. An evening laxative is to be taken every night close to bedtime, with the encouraged option of a morning laxative as well. This is to flush out all accumulated fecal matter, as well as toxins that are trying to be eliminated and sitting inside your intestinal walls. I personally discourage using stimulant laxatives (bisacodyl, sennosides, etc) as they can cause damage to the proper peristaltic functioning (mechanical muscle contractions) of your intestines. I recommend using a salt water flush as your best natural laxative but other saline or osmostic laxatives are also safe for the short duration used for the lemonade detox diet (e.g. magnesium citrate, milk of magnesia (magnesium hydroxide), etc.). Herbal laxatives could also be good. Take these laxatives using the recommended dosage on the packaging. I will also explain how to make your own homemade salt water flush. Salt Water Flush – Buy natural, non-iodized sea salt. Put about a tablespoon in 20 to 32 ounces of water (warm water is best if you can tolerate it). Stir around the salt until it has dissolved and drink that sucker as fast as you can, chugging, if at all possible. It won’t be pleasant… unless you have an unnatural thirst for salt water. Don’t underestimate this simple detox “lemonade.” It might be simple but there is a reason that it’s stuck around for decades and successful books are still being published about it.
Preparing For the Lemonade Detox Diet
It’s best to ease into The Master Cleanse. You don’t want to go from eating cheeseburgers, soda and drinking loads of coffee or caffeine to nothing but a solution of modified lemonade. You CAN but the adjustment will be much more difficult. Ideally, you want to take 2 to 3 days to slowly remove processed foods and meat from your diet and eat lighter foods including fruits and vegetables. Oh! And don’t forget to wean yourself off of the coffee or caffeine or any other substance you rely on (that includes cigarettes). The Master Cleanse will eventually help you overcome these addictions. Besides essential medications prescribed by your doctor, you want to be as completely free from ingesting anything but The Master Cleanse lemonade solution as possible. Many recommend even going off prescribed medications (I’m not suggesting that). With such extreme changes to your diet, it’s always good to discuss the decision to do these kinds of “radical diets” or changes to your health regimen with your doctor, naturalist or functional medicine practitioner… especially if you have preexisting health concerns. For 99% of people this is a 100% safe diet. ( 60% of the time, it works every time – Anchorman). All joking aside, this is a very safe, healthy and restorative cleansing process.
Mentally Prepare For The Master Cleanse
Most will NOT prepare for the likely obstacles that will present themselves along the way on this diet… and that could spell failure. The first three days are especially hard as you have caffeine withdrawals, headaches and general unease from the purging of toxins (it’s not that bad, you can do it!). Here are some possible scenarios you may not consider going in.
- The holidays are in the middle of your Lemonade Detox Diet. A lot of traditions and really good homemade food is going to be around you. What do you do?
- You’re out with friends and they keep begging you to try this delicious salad/ sandwich or typical food favorite or yours.
- You ran out of your last Master Cleanse lemonade solution to drink and you’re starving. You’re doing errands and fast food signs are calling you out by name.
- One of your best friends is having a party and there will not only be food but also alcohol. You know you’ll be expected to drink or face 1000 questions.
- You don’t have time to squeeze a ton of lemons and measure out maple syrup because you’re running late for work. What do you do?
- Your brain is playing Jedi Mind Tricks on you. “This Master Cleanse business might be good for some people but its not good for you. It’s actually bad for you. You must stop now. You’re probably harming yourself as we speak. Besides, you could go downstairs and enjoy a delicious sandwich right now, or better yet, order some Pizza Hut.”
Financially Budget For the “Beyonce Lemon Detox Diet”
How much can a few lemons and some maple syrup cost? Probably more than you think. In the long haul, you are probably saving yourself money from the meals or groceries you would normally be paying for… but not by much. Let me illustrate… At Super Cheap Walmart
- 1 Lemon = $ 0.58
- 1 Maple Syrup Container 8.5 oz = $ 6.96
- 1 Lemon Produces About 3.5 TBSPs Juice
- 1 8.5 oz Container Has About 17 TBSPs
- Lemons Daily – 3.5 to 7
- Maple Syrup Daily – 180 to 360 mL or 6 -12 fl oz
- Daily Amount Spent on Lemons – $ 2 to $ 4
- Daily Amount Spent on Maple Syrup – $7 to $14
- Lemons Over 10 Days – 35 to 70
- Maple Syrup 8.5 oz Containers Over 10 Days – 7 to 15
- Amount Spent on Lemons Over 10 Days – $20 to $40
- Maple Syrup 8.5 oz Containers Over 10 Days – $70 – $140
- Total Cost – $90 to $180
Lemonade Preparation Trick
You are supposed to be making these 10 oz drink concoctions every time you feel hungry or need energy. You can imagine the amount of time you have to pause from whatever you’re doing to go down to the kitchen and make a glass. Or maybe you pre-make as many as you can and store them in bottles for work or wherever your daily routine lands you. Since you will get the most enzymes from the lemon after it is freshly squeezed (oxidation from exposure to the air will gradually degrade and make the enzymes less effective) you want to freshly squeeze your lemons as often as possible. That usually is pretty unrealistic. “Hold on guys, I gotta go squeeze some more lemons. Just finish the presentation without me.” So there are two things you can do.
- Nalgene Bottle – I like to use a standard Nalgene bottle that contains roughly 30 fl oz and make enough of the Master Cleanse lemonade solution to fill that. It’s basically three of the standard Master Cleanse 10 oz glasses. I drink this fairly quickly and it minimizes my time playing lemonade chef in the kitchen.
- Pre-Make Special Combination – According to Mike Olaski (themastercleanse.org) you can pre-make fresh squeezed lemon juice and combine it with organic maple syrup. The syrup will act as a preservative to keep the lemon enzymes intact (for 1 day).
Combine these in an even 1:1 ratio. Store them in a cool, dark or opaque container to keep light and heat out. Do not mix with cayenne pepper or water until you are ready to make and drink The Master Cleanse lemonade drink.
Lemon Detox Diet No No’s
Don’t use store bought lemon juice. You need FRESH lemon juice straight from the lemon.
Don’t use regular syrup. It is not the same and in fact, is loaded with extra sugars, preservatives and high fructose corn syrup (something that clogs your liver not detoxifies it).
Don’t drink LESS than 6 glasses a day of the detox lemonade and also drink additional water on top of this.
Don’t put your lemons in the fridge. Allow them to ripen at room temperature. If you buy in bulk, keep 10 of the ripest out and refrigerate the remaining.
Don’t break the Master Cleanse WRONG. Read below on how to break The Master Cleanse.”
Breaking the Master Cleanse… the Right Way
The Master Cleanse is a juice fast. In a traditional fast, you abstain from food and only drink water (which is highly acclaimed for it’s detoxifying and healing abilities as well). It is, however, more difficult to endure. A juice fast, such as the The Master Cleanse, is abstaining from any nutrition but water and juice. With either a traditional fast or juice fast you must break the fast or break-fast correctly. Why must you break it correctly? Your body has adapted to only receiving its nutrition through simple, easy to digest liquids. The systems responsible for creating certain enzymes and carrying out specific functions to break down and assimilate more complex foods have been temporarily shut down. If you ate something highly processed or even something we think as simple like meat (which is actually quite complex to break down) immediately after finishing The Master Cleanse, you would get quite a painful gut ache as your body struggled to digest it. You have to slowly get those enzyme factories up and going again. How to break the lemonade detox diet? Just as you should have eased yourself into the cleanse, it is even more important to ease yourself out and back into your normal diet. If you don’t, you will wreak havoc on your digestive system and body.
- Day 1 – Start with broth and then orange juice (100%). Gauge how your body is handling this. If going well, later in the day add some light vegetable soup.
- Day 2 – Slowly start eating more complex foods. Remember, when you get sick you eat the BRAT diet. BRAT is an acronym for bananas, rice, apple sauce and toast. These foods are easier on the old tum tum. Remember, listen to your body. Introduce something more complex a little at a time, allowing enough time to see if your body handles it without any ditress.
- Day 3 – If everything has been going good, without a hitch, then start introducing some beans, then fermented foods like yogurt and lastly fish or white meat and onward. Many advocate going to a vegetarian diet and after feeling as good as you will after The Master Cleanse, you might pause to consider it. I paused but then continued on.
Benefits of the Lemon Detox Diet
- Liver and bowel detoxification
- Weight loss, eliminating fat stores that can house a lot of toxins
- Clarity of mind and ability to see life through a clearer lens
- Positive outlook on life
- Eradication of many ailments, addictions and disease
- Body transformations. Skin rejuvenates, eyes clear, sun spots disappear. Results vary
So, whether you call it the Beyonce Lemon Detox Diet or The Master Cleanse, it’s the same thing. And if a celebrity like Beyonce Knowles is shouting out from the rooftops how well this blue collar, cheap cleanse works (including her 20 lbs of weight loss in 14 days), it’s probably worth checking out. After all, Beyonce can afford any cleanse or hollywood detox diet available but she used this inexpensive, tried and true cleanse The Master Cleanse. Check it out and do it right. Your body might thank you.
A&P made one mistake that undermined its business
Its parent company, The Great Atlantic & Pacific Tea Company Inc., plans to sell and close all stores to save jobs and pay back debt.
"A&P has lined up bidders for 120 of its 296 stores with total expected proceeds of about $600 million," according to The Wall Street Journal.
At one point, A&P was one of the top grocery stores in the US.
Industry analysts believe the grocer's demise can be attributed to its misguided focus and its inability to evolve with the changing market.
" For years the company was criticized for being slow to respond to market conditions, often focusing on extracting dollars from vendors rather than selling to its customers," writes George Anderson, editor-in-chief of industry website RetailWire.
A&P not only failed in connecting and appealing to customers but also in modernizing its dated look.
This led the business to be overrun by competitors like Whole Foods and Kroger that appealed more to customers whose interests have shifted in the past years to include organic and healthy food.
" Gone is the era when supermarket shoppers thought in terms of the basics — milk, eggs, a six-pack of soda, a pound of chopped meat," writes Charles Passy of MarketWatch. " Now, they’re going gourmet or organic — these days, that quart of milk could just as well be GMO-free soy milk — and that has paved the way for such contemporary-minded chains as Whole Foods , Trader Joe’s, and The Fresh Market."
People are also starting to gravitate more towards specialized stores. Large grocers with so many different products can be looked at as overwhelming, even an annoyance, to some consumers.
With many consumers seeking product curation, the typical shopping experience has changed.
On average, Americans shop at five different types of stores to fulfill their grocery needs, according to Deloitte's 2013 American Pantry report.
Larger corporations with influence across multiple markets, like Wal-Mart and Target, are also worth considering in assessing A&P's demise as they are venturing into the grocery industry, according to AP.
Besides the fact that these stores have an advantage on A&P in terms of size, these stores are also known for discounting, which attracts consumers.
A&P did show some attempts at revitalization after its first bankruptcy filing in 2010. It resurfaced as a private company 2 years later and revealed that some changes were in store for the grocer.
In 2011, Sam Martin, A&P's former CEO, announced his turnaround plan to bring the chain back to the forefront of the industry.
His five steps included, "installing a strong management team, strengthening liquidity, reducing structural and operating costs, improving the value proposition for customers, and enhancing customers’ in-store experience," according to Forbes.
However, A&P sales continued to slip, and no substantial progress was made.
If the grocery chain had put more effort into improving the customer experience and setting itself apart from other competitors, it might have fared better in this competitive marketplace.
A representative from Sard Verbinnen & Co declined to comment on this story.
Greed Has Won Out
Although there are other sources of aspartame, diet soda remains the most popular. In the United States, we consume an estimated 5,250 tons of aspartame each year, of which 86% is in the form of diet sodas.
Our government and the FDA know about these peer-reviewed studies (linked below) as they are archived with the US National Library of Medicine and the National Institutes of Health. Sadly, greed has won out, and these drinks continue to be advertised as safe on the market. We need to be proactive for the health of our families. I urge you to consider not bringing soda of any kind into your home and teach your young children why. One day they will likely thank you.